Category Marketing Strategies

How to Get on Google News: Guide for 2022-2023

Google News aggregator collects articles from over 20,000 publishers worldwide. It is a powerful tool for people to get the latest news from their own region.  TIP The Google News service is available in roughly 30 languages. The service monitors… Continue Reading →

How to Promote Sales: 16 Great Ideas for a Small Business

To get your year started with ideas on how to promote sales, we came up with an extensive list of sales ideas your small business can leverage. They can be conducted online, even without a sales team at hand, but… Continue Reading →

How to Increase User Engagement on Your Website: Best Practices

Website engagement is pretty much a make-or-break metric for a website. Even if you attract a lot of traffic, it’s no use to you, as the users need to perform the target action and interact with your website. For a… Continue Reading →

How to Increase Brand Awareness and Succeed in 2022

When looking for comfortable transportation in a city, you’re more likely to call an Uber than a taxi, resulting from brand awareness at its best. People increasingly shop online rather than in-store. Even local shopping is preceded by online search,… Continue Reading →

How to Convert Website Traffic Into Sales: A Comprehensive Guide

The average conversion rate of an eCommerce website is 2.86%, with a global conversion rate of 4.31%. This means you can get 2 to 3 customers from a hundred visitors. When attracting leads, you need to make sure that your… Continue Reading →

TOP-5 Tools for Omnichannel Communication

According to Oberlo’s study, a consistent brand presentation can increase revenue by 33%. Consistency can also have a massive impact on trust. Instead of just adding as many communication channels as possible, creating an omnichannel strategy can prove more effective… Continue Reading →

TOP-10 Tools for TOFU marketing

Just think about it: 50% of leads are not ready to buy when they first come in contact with you, even though they are your target audience. They might convert into customers if they stay long enough and remember about… Continue Reading →

Top 12 Alternatives to Social Media — How to Market your Product without Social Media

Marketing without social media sounds like a ludicrous idea, considering that social media continue to grow — roughly 2.91 billion people use Facebook from 968 million in, say, 2015. However, despite their popularity, social media don’t make it easy for… Continue Reading →

How to Market an Online Event — Top 12 (Mostly Free) Promotional Ideas

Putting all the effort into creating a perfect event only to see that no one came is a nightmare for everyone that hosts or markets events. We compiled ways to show how to promote events online so that it gets… Continue Reading →

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