Web push notification is a tool for instant communication with a loyal website audience. A user visits a favorite website, and, with one click, subscribes to receive notifications. However, sometimes, subscribers block notifications, either on purpose or accidentally. What are push… Continue Reading →
The aim of push notifications as a marketing channel is to minimize the potential annoyance of online advertising. At its core, the main purpose is to provide communication between a website and its customers in the least intrusive manner. What… Continue Reading →
Push notifications would get the attention of your subscribers even if they left your website. Properly crafted, they can be a valuable tool, as existing customers are more likely to repurchase. And that’s where push notifications shine: they can help… Continue Reading →
